Rob is Professor of Public Health at the University of Melbourne’s School of Population and Global Health. He was the inaugural Director of Country Programs for UNAIDS in Geneva from 1995-98, and from 1998-2007 was CEO of VicHealth, the world’s first health promotion foundation based on a dedicated tobacco tax. From 2008-2011 he chaired the National Preventative Health Taskforce in Australia, which recommended the introduction of plain packaging. He chairs the GAVI Alliance’s Evaluation Advisory Committee, and is on WHO’s Expert Advisory Panel for Health Promotion. His patient is the community and he is greatly concerned about the health of young Australians. “Cutting our added sugar by half will be the quickest, cheapest and most effective way of reducing obesity in young kids – way, way more effective than any drug treatments or gastric banding.”