Who we are

SugarByHalf is a not-for-profit, independent organisation with the mission to help people cut down on added sugar and create a healthier world for ourselves and our kids. We are a team of parents, health experts and communications professionals who understand the impacts of consuming too much sugar and how to navigate our sugar-saturated world. 


Our team:


Professor Peter Brukner

Peter is a specialist sports and exercise physician currently working with the Australian cricket team. Peter is the founding partner of Olympic Park Sports Medicine Centre in Melbourne and Professor of Sports Medicine at Latrobe University. A founding Executive Member of the Australasian College of Sports Physicians, he served two terms as President and played a key role in establishing sports medicine as a medical specialty in Australia. Peter is the co-author of the widely used text book Clinical Sports Medicine and has been team physician for professional football clubs as well as national athletics, swimming, soccer and men’s hockey teams including Olympic and Commonwealth Games. Peter was the Socceroos Team Doctor at the 2010 World Cup in South Africa and more recently Head of Sports Medicine and Sports Science at Liverpool Football Club.  Read Peter’s story about cutting back on sugar


Professor Rob Moodie

Rob is Professor of Public Health at the University of Melbourne’s School of Population and Global Health. He was the inaugural Director of Country Programs for UNAIDS in Geneva from 1995-98, and from 1998-2007 was CEO of VicHealth, the world’s first health promotion foundation based on a dedicated tobacco tax. From 2008-2011 he chaired the National Preventative Health Taskforce in Australia, which recommended the introduction of plain packaging. He chairs the GAVI Alliance’s Evaluation Advisory Committee, and is on WHO’s Expert Advisory Panel for Health Promotion. His patient is the community and he is greatly concerned about the health of young Australians. “Cutting our added sugar by half will be the quickest, cheapest and most effective way of reducing obesity in young kids – way, way more effective than any drug treatments or gastric banding.”


Dr David Eccleston

David is a Clinical and Interventional Cardiologist who trained in Sydney and Perth before completing a two year Fellowship in Interventional Cardiology and basic research in vascular biology at the Cleveland Clinic Foundation, USA. He subsequently attained a Masters degree in Clinical Epidemiology & Biostatistics. David's interests include complex coronary angioplasty, intra vascular ultrasound and research in the areas of acute coronary syndromes and cardiology outcomes databases. He is a Clinical Associate Professor of Medicine at the University of Melbourne and Cardiologist at Royal Melbourne & Epworth Hospitals.


Dr Rod Tayler

Rod is a Melbourne anaesthetist. He assesses thousands of patients a year and more than half of them are overweight or obese. He’s passionate about people cutting back on sugar because he sees patients suffering from a wide range of ailments which could be prevented through improved nutrition. "I am a strong supporter of SugarByHalf. I encourage everyone to get behind it for each individual, every family and the collective health of our society."


Clinical Associate Professor Matthew Hopcraft 

Matt is a dental public health expert with over 20 years experience in teaching, research and clinical practice. He has worked as a dental officer in the Australian Army, and in public and private dental practice, before pursuing an academic career, teaching dental public health and general practice dentistry at Melbourne University where he was the Director of Clinical Education. He completed a PhD investigating the oral health of people in nursing homes, and has published more than 40 papers in dental journals. Matt has had a strong involvement with the Australian Dental Association, including a term as President of the Victorian Branch and on Federal Council. He now works as a Clinical Advisor at the Royal Dental Hospital of Melbourne and as a Professional & Scientific Relations Consultant to Oral-B. In 2015 he appeared as a contestant on MasterChef Australia, finishing 6th. He then co-founded SugarFree Smiles to advocate for improved oral health. Read about Matt's top tooth tips here. 


Pauline Eccleston

Pauline is a wife, mother of three, and a medical scientist with a keen interest in the relationship between nutrition and disease. She is passionate about reducing sugar consumption in Australia because of her profound belief in the ability of the human body to heal itself when we feed it the correct fuel. Pauline is keen to raise awareness about the relationship between sugar and disease, particularly amongst children and their parents.


Stephen Moulton

Stephen is a Corporate/Mergers and Acquisitions partner at Gadens with over 30 years' experience in the legal profession. In addition to focussing on corporate legal advice, Stephen has a long history of involvement in the not for profit sector having been a director of the O'Brien Foundation for 16 years, a director of the O'Brien Institute from 2000 until 2009 (now a department of St Vincent's Institute of Medical Research), a director of Carlton Football Club from 2006 to 2012, and is currently a member of the Victorian Leadership Council of The Funding Network. Read Stephen’s story about cutting back on sugar.


Tania Sincock 

Tania is SugarByHalf’s Campaign Director. She is an experienced campaigner and not-for-profit leader specialising in movement building, strategic communications and online advocacy. Becoming a mother has opened her eyes to the challenges parents face in raising healthy kids, particularly when our environment and culture is abundant with sugar and processed foods. Read Tania’s story about cutting back on sugar.