Who we are

SugarByHalf is a not-for-profit, independent organisation with the mission to help people cut down on added sugar and create a healthier world for ourselves and our kids. We are a team of parents, health experts and communications professionals who understand the impacts of consuming too much sugar and how to navigate our sugar-saturated world. 


Our team:


Professor Peter Brukner OAM (Chair)

Peter is a specialist sports and exercise physician currently working with the Australian cricket team. Peter is the founding partner of Olympic Park Sports Medicine Centre in Melbourne and Professor of Sports Medicine at Latrobe University. A founding Executive Member of the Australasian College of Sports Physicians, he served two terms as President and played a key role in establishing sports medicine as a medical specialty in Australia. Peter has been team physician for professional football clubs as well as national athletics, swimming, soccer and men’s hockey teams including Olympic and Commonwealth Games. Peter was the Socceroos Team Doctor at the 2010 World Cup in South Africa and more recently Head of Sports Medicine and Sports Science at Liverpool Football Club. Peter is the co-author of of the widely used text book Clinical Sports Medicine and author of A Fat Lot of Good. 

Read Peter’s story about cutting back on sugar


Professor Rob Moodie AM

Rob is Professor of Public Health at the University of Melbourne’s School of Population and Global Health. He was the inaugural Director of Country Programs for UNAIDS in Geneva from 1995-98, and from 1998-2007 was CEO of VicHealth, the world’s first health promotion foundation based on a dedicated tobacco tax. From 2008-2011 he chaired the National Preventative Health Taskforce in Australia, which recommended the introduction of plain packaging. He chairs the GAVI Alliance’s Evaluation Advisory Committee, and is on WHO’s Expert Advisory Panel for Health Promotion. His patient is the community and he is greatly concerned about the health of young Australians. “Cutting our added sugar by half will be the quickest, cheapest and most effective way of reducing obesity in young kids – way, way more effective than any drug treatments or gastric banding.”


Janet Hailes Michelmore AO 

Mrs Janet Hailes Michelmore AO is a founder and patron of Jean Hailes for Women’s Health, a national not-for-profit organisation dedicated to improving the knowledge of women’s health throughout the life stages and providing a trusted, world-class health service. Following an early career in education Janet has established a reputation of successfully working and collaborating with numerous stakeholders including researchers, clinicians, educators and consumer groups at a national and state level. In 2001 her contribution to the women of Australia was recognised in the Australia Day Honours when she was appointed an Officer of the Order of Australia (AO) for her services to women’s health. In 2003 Mrs Michelmore was awarded a Centenary Medal for her outstanding contribution to women’s health and wellbeing, in 2013 she was inducted on the Victorian Honour Roll of Women and in 2015 was made a Fellow of Monash University.


Richard Enthoven

Richard is the founder and CEO of The Hollard Insurance Company and co-founder of Greenstone Pty Ltd. Richard is also a Director and the Deputy President of the Insurance Council of Australia and serves on the Advisory Board of Head Over Heels, a non-profit that supports high-potential women-owned businesses. Richard is also a Director of the Ascham School Council of Governors.


Dr David Eccleston

David is a Clinical and Interventional Cardiologist who trained in Sydney and Perth before completing a two year Fellowship in Interventional Cardiology and basic research in vascular biology at the Cleveland Clinic Foundation, USA. He subsequently attained a Masters degree in Clinical Epidemiology & Biostatistics. David's interests include complex coronary angioplasty, intra vascular ultrasound and research in the areas of acute coronary syndromes and cardiology outcomes databases. He is a Clinical Associate Professor of Medicine at the University of Melbourne and Cardiologist at Royal Melbourne & Epworth Hospitals.


Stephen Moulton

Stephen is a Corporate/Mergers and Acquisitions partner at Gadens with over 30 years' experience in the legal profession. In addition to focussing on corporate legal advice, Stephen has a long history of involvement in the not for profit sector having been a director of the O'Brien Foundation for 16 years, a director of the O'Brien Institute from 2000 until 2009 (now a department of St Vincent's Institute of Medical Research), a director of Carlton Football Club from 2006 to 2012, and is currently a member of the Victorian Leadership Council of The Funding Network. Read Stephen’s story about cutting back on sugar.


Tania Sincock (CEO)

Tania is an experienced social change campaigner and not-for-profit leader specialising in movement building, strategic communications and campaign management. Tania was formerly the National Director of Communications for the Wilderness Society and has worked with Pew Charitable Trusts on establishing programs in Australia.  Read Tania’s story about cutting back on sugar.