About Us


We are an independent, not-for-profit organisation that is funded by the generous donations of people who care about the health of current and future generations.

The reason we came up with SugarByHalf is because our health is a mess. Just look at some of the facts we've listed on this page.

Sadly, it is likely that this generation of Australians will be the first not to live longer than the previous generation.

What a legacy to leave our children.

There are many causes of our deteriorating health, but there is one big factor associated with all these conditions – too much added sugar. We know eating too much added sugar over time is linked to serious health problems, including obesity, Heart Disease, Type 2 Diabetes and tooth decay.

The average Australian consumes somewhere around 15 or 16 teaspoons of added sugar ever day. Teenagers have more than 20 teaspoons. According to the WHO guidelines, for optimal health we should limit our added sugar intake to 6 teaspoons a day.

Our aim is to cut Australia’s average added sugar consumption by half – from 16 teaspoons of added sugar per day to 8 teaspoons or less per day which would bring our average consumption within the WHO guidelines. This would be one of the quickest, cheapest and most effective ways of preventing chronic disease and giving our kids the best opportunity to live healthy lives.

Learn more about our plan to reduce our sugar consumption which will help combat childhood obesity and chronic disease.

More on who we are