About Us


Our Vision

Australians live better, stronger and healthier lives through the reduction of sugar-related diseases.

Our Mission

Reduce Australia's added sugar consumption by half.

Our Goals

Our Values

  • Fairness

    All Australians should be able to access and afford healthy food.

  • Community

    The power of committed people to drive change.

  • Responsibility

    To our kids and future generations.

  • Knowledge

    We rely and act on evidence to inform our work.

Our Guiding Principles

  • We act with integrity.
  • We act as an independent voice.
  • We will not accept funding from harmful industries.
  • We are not aligned with any political party.
  • We collaborate with values-aligned organisations from all sectors.
  • We value solutions that are socially and environmentally sustainable.

Our Governance

SugarByHalf adopts the Australian Charities and Not-for-Profits Commission (ACNC) Good Governance Standards. These include:

  1. Not for profit and working towards a charitable purpose
  2. Accountable to members
  3. Compliant with Australian Laws
  4. Suitable board members (Responsible Persons)
  5. Duties of board members (Responsible Persons)

SugarByHalf is governed by a board of passionate experts from health, business and advocacy. See our team here.

Annual Reports