Our Goals

SugarByHalf promotes action to protect current and future generations from the health dangers of added sugar.

We want families everywhere to experience the benefits of cutting down on sugar, like weight loss, improved sleep and better behaviour from our kids.

Our vision is for this generation of kids lives as long or longer than their parents. A future where kids and parents are healthy and happy, getting excellent nutrition from the food they eat. A world where rates of Type 2 diabetes and obesity are reducing, especially in children and young people.

Our message is simple: to reduce added sugar consumption by half. However achieving that won’t be easy because sugar is everywhere!

How can our children live happy and healthy lives when sugar-laden foods are the default option? From a young age our kids are bombarded with junk food marketing and their sporting heroes are sponsored by junk food brands.

Meanwhile parents trying to do the right thing are being deceived - products marketed as healthy are loaded with hidden sugar and harming our kids. It’s time we made healthy options the default, not sugar-laden foods.

That’s why we need your help. So please sign up for tips on how to cut back on sugar and ways you can help create a healthier and happier future for our kids.

We believe that nothing is as strong as mums and dads, aunties and uncles, grandparents and great grandparents, standing up to make the world a better place for their families.