SugarByHalf promotes action to reduce sugar-related diseases so that Australians live better, stronger and healthier lives.
Our message is simple: to reduce added sugar consumption by half. However achieving that won’t be easy because sugar is everywhere!
How can our children live happy and healthy lives when sugar-laden foods are the default option? From a young age our kids are bombarded with junk food marketing and their sporting heroes are sponsored by junk food brands.
Meanwhile parents trying to do the right thing are being deceived - products marketed as healthy are loaded with hidden sugar and harming our kids.
That's why we are focussing on the following pillars of work:
We are working on an education program that will be adapted to the curriculum with lesson plans that cover sugar-related themes. The aim is to raise awareness about the causes of obesity and chronic disease, and for students to consider food systems and environments that impact on health. The program will equip school students with the knowledge and understanding required to make healthy nutritional decisions and initiate action at home.
We will also launch digital resources that parents and other audiences can access to inform themselves on sugar-related disease and reduce added sugar consumption in their family.
2. Building a community movement for policy change
We believe in the power of people being armed with evidence and calling on government to adopt policy that reduces added sugar consumption in the Australian community.
Our policy goals include:
- A comprehensive labelling scheme to better inform consumers on the amount of added sugar in processed foods and drinks
- Restrictions on targeting children with junk food marketing
- Food reformulation targets
- A 20% health levy on sugary drinks
Changing public policy means the benefits reach our most vulnerable communities. They are designed to reduce Australia’s added sugar intake which will ultimately improve our health as a nation, help to tackle our obesity crisis and reduce incidences of chronic disease.
We are seeking to work with values aligned organisations in achieving the above goals which make it easier for Australian families to live better, stronger and healthier lives. Please contact us if you’d like to explore a collaboration.